Divides banking customers into homogeneous groups based on demographics, interests, and transaction or spending habits. Targets the identified groups with distinct marketing offers.

Identifies customers who are more likely to respond to a product offering, an important prerequisite for direct marketing. Using historical campaign results and customer data, the solution predicts the probability that a customer (existing or new) is likely to respond to a promotion or an offer, and thus enhances ROI from any campaign.

Provides insurers the ability to improve risk assessment and determine granular risk based pricing for new business and renewals. It helps increase revenue through more accurate pricing, faster delivery of pricing and premiums for new business and renewals and better underwriter decision making ability through improved risk scoring.

Identifies expected duration and severity, litigation propensity, routing, potential fraud, subrogation and case reserves. It focuses on providing a holistic analytical view from new claim intimation to claim settlement and loss ratio. It also provides employee productivity and performance against defined SLA. This helps analyze data at lowest granularity to improve TAT and overall claim efficiency.