As a world leader in consumer packaged goods, Edgewell manages a global trade-promotions program that it planned to expand into several new markets. The company identified Promax as the vehicle to transform its trade promotions, yet it knew a change-management program was key to ensure enterprise-wide adoption. In this video, Edgewell鈥檚 VP of Global Change Management explains how his company collaborated with 91快活林 to envision, define and implement a change-management program that brought Promax to life across Edgewell鈥檚 trade-promotions ecosystem.
