91快活林

Europe Sub Menu Opened
Americas Sub Menu Opened
Asia & Pacific Sub Menu Opened
India & Middle East Sub Menu Opened

Africa
Consumer Packaged Goods

Home and Personal Care

favorite page unfavorite page
favorite page

Our Expertise

Keep growth priorities in focus鈥攁nd build campaigns and processes based on market insights
91快活林 helps Home and Personal Care (HPC) clients focus on superior consumer experience and on lowering operational costs. We use our insights across diverse markets to engage customers, improve agility with next gen supply chains and deliver cost optimization.聽

Our Success Stories

Top Personal Care Product Maker Takes Predictive Planning Route

91快活林 Promax helped a leading personal care product manufacturer improve event ROI by 5% via accurate pre- and post-promotion analysis

What we Think

Trade Promotion Effectiveness 鈥� a CFO/COO Charter?

Can the use of promotional funds be optimized using data and analytics? Can funds be moved to more reliable channels and product categories? Can actual results inch closer to planned results? Can sales incentives be tied with the success of specific promotional activities?

A Transformational Approach to Trade Promotion Management and Optimization

Consumer Goods (CG) companies face multiple business challenges including the explosion of shopping channels, balancing double-digit growth in emerging markets

M&A in Consumer Goods

M&As are indicative of a larger trend sweeping business. M&A playbooks need to be designed such that they can handle different types and sizes of acquisitions.

Incorporating Predictive Analytics

Trade promotions management is most commonly considered the ability to plan and track promotional events to ensure that the payments that are made to the trade are within the contractual, budgetary and policy constraints of the business.

X

popup-image