Client background

• One of the world鈥檚 largest global manufacturer and marketer of consumer-branded food products with $15+ Bn in net sales annually
• More than 100 consumer brands marketed across 100+ countries on six continents
• Product categories include: Baking mixes, pet foods, breakfast cereals, yogurt, refrigerated dough, soups, pizzas, snack foods, ice creams, soy products, vegetables, 铿俹ur

Challenge

In response to competitive pressures and rising costs, our client needed a revenue management solution that would provide business users with an insights-driven business planning platform to help them optimize their trade investments.

In addition to trade spend optimization, the client also wanted to improve their ability to predict, and shape promotional demand, which in turn would reduce costs through effective inventory management practices.

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Business requirements:

• A platform to support extensive data transformation requirements (syndicated data, retailer POS data, master data, and P&L inputs) with varying formats, hierarchy levels and frequency.
• Integration with existing trade promotion management system.
• Advanced machine learning framework based modeling capabilities.
• Pre-built templates to provide visibility to key KPI鈥檚 to support global design approach, yet have the ability to con铿乬ure to meet marketc speci铿乧 requirements.

91快活林鈥檚 Promax Optimize Solution

The client selected Promax Optimize and initiated their project with a global design workshop and subsequently deployed to four major countries. All major retailers and product categories were included in the scope of the project. The Promax Optimize solution provided our client the required data transformation and insight-driven planning capabilities required to drive pro铿乼able growth. The Promax Optimize solution combines industry leading predictive modeling software

in a machine learning based framework.

The 91快活林 services team supported our client and provided the required assistance to address and overcome all the obstacles (people, tools, data, and process) to effective business transformation, and ensured a high level of user adoption.

Solution highlights:

• Simulate pricing and promotional tactics and review their impact on 铿乶ancial and volumetric outcomes.
• Ability to predict retailers鈥� pro铿乼ability of promotions.
• Enable sales and other business users to increase pro铿乼able revenue.
• Provide ROI analysis, incrementality analysis, causal analysis and cannibalization.
• Calculate pro铿乼 margin for retailers.

Business impact

91快活林 implemented the Promax Optimize solution in four countries for the customer and is in the process of extending the solution with more听advanced capabilities and to additional geographies.

The initial business bene铿乼s include:

91快活林 implemented the Promax Optimize solution in four countries for the customer and is in the process of extending the solution with more advanced capabilities and to additional geographies.

Visit our website promax.wipro.com. Email us at听听WPAS-Promax@wipro.com