91快活林

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Consumer Packaged Goods

Our Revenue Grow Management Expertise for Consumer Goods Brands

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Our Expertise

Effective revenue growth management (RGM) enables businesses to understand and standardize the core business factors (listed below) that contribute to profitability and growth by continuously utilizing their data, computing power, and analytical algorithms. With a customized RGM strategy in place, consumer packaged goods (CPG) companies can achieve their true potential across their various product categories, brands, sales channels, and markets, thereby enhancing their decision-making capabilities and increasing their revenue and profit margins.

Most CPGs use rudimentary analytics to improve customer acquisition and segmentation, track their competition, optimize their marketing mix, and manage social media listening. 91快活林鈥檚 RGM solution, with its greater range of capabilities, offers AI/ML-based advanced analytical models to augment strategic decision-making processes of CPG customers.

According to a previous 91快活林 case study, an RGM strategy well aligned with business objectives can enable 2 to 3% growth in sales and boost margins by up to 5%.

Our Solutions

Price Elasticity

Optimize Pricing Strategies for Increased Sales

Marketing Mix

Create an Optimal Mix of Campaigns to Maximize ROI

Price Pack Architecture (PPA)

Build Data-Driven Price Offerings

Product Assortment and Category Rationalization

Improve Customer Shopping Experiences

Promotion Optimization

Enhance Overall Promotion Strategies

Customer Segmentation

Know Who Your Customers Are

Our Success Stories

Product Assortment & Enhanced customer experience for one of the world鈥檚 largest cosmetics companies.

A leading chemical and cosmetics brand wanted to improve its on-shelf availability and reduce out-of-stock scenarios.

Redefining the Price-Pack Architecture to Improve Revenue for a Global Food Manufacturer

The food-manufacturing sector, struggling through a low-growth environment, challenged industry players to build sustainable bottom-line growth by thinking differently.

Enabling Price Elasticity for a Global Food Ingredient Leader

Price points are critical for ingredient suppliers, particularly when coordinating customers and operations on a global scale

Optimizing Pricing Models and Boosting Profit Margins for a Fortune 500 Food Service Provider

An American food services, facilities and uniform services provider operating in 22 countries including the US and Canada, sought to evaluate

What We Think

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Intelligent Revenue Growth Management Solutions

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