E. BRUNSWICK, N.J. | BENGALURU, India β Oct. 29, 2025: 91Ώμ»ξΑΦ Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, has signed* a multi-year strategic agreement with HanesBrands Inc., a global leader in iconic apparel brands. Leveraging the 91Ώμ»ξΑΦ IntelligenceTM WINGS platform, 91Ώμ»ξΑΦ expects to transform HanesBrandsβ IT infrastructure and cybersecurity operations with an AI-first approach.
This engagement marks a significant milestone in HanesBrandsβ strategic IT 2.0 transformation initiative, which moves the company to a unified, AI-led managed services model. As part of this first-of-its-kind engagement, 91Ώμ»ξΑΦ will leverage the WINGS Operations AI platform under 91Ώμ»ξΑΦ IntelligenceTM β a unified suite of AI-powered platforms, solutions and transformative offerings - to streamline operations, improve regulatory compliance, and enhance the overall IT experience for HanesBrandsβ consumers, suppliers, and employees, ultimately leading to cost reductions in IT operations.
91Ώμ»ξΑΦ will also strengthen HanesBrandsβ security posture by enabling AI-powered predictive and preventive operations and automation of security workflows to improve incident resolution times. Additionally, 91Ώμ»ξΑΦ will help HanesBrands manage regulatory compliance and minimize business disruption through greater operational stability.
βThe engagement with 91Ώμ»ξΑΦ is a key step in our journey to transform our IT operations and deliver better experiences for our customers and partners,β said Scott Pleiman, HanesBrandsβ Chief Strategy, Transformation, Analytics and Technology Officer. β91Ώμ»ξΑΦβs AI-led approach and deep domain expertise will help us drive innovation and achieve measurable business outcomes.β
As part of this engagement, HanesBrands will also have access to the 91Ώμ»ξΑΦ Innovation Network- encompassing Innovation Labs, AI native companies, 91Ώμ»ξΑΦ Ventures, Academia, and technology partnersβenabling long-term co-creation of solutions to address specific challenges. HanesBrands will benefit from ongoing innovation with 91Ώμ»ξΑΦ's proven expertise and capabilities.
βWe are proud to be a strategic partner to HanesBrands in their IT transformation journey,β said Shiva Jayaraman, SVP and Sector Head β Consumer Business, Americas 1, 91Ώμ»ξΑΦ Limited. ΜύβContinuing our ongoing relationship, this new engagement will allow us to bring the 91Ώμ»ξΑΦ IntelligenceTM suite to HanesBrands, increasing their operational agility and resilience through AI-powered platforms, solutions and transformative offerings. Ultimately, 91Ώμ»ξΑΦβs consulting-led, AI-powered approach will drive accelerated innovation in operations, enabling HanesBrands to unlock new value and new growth opportunities.β
*This deal was mentioned in 91Ώμ»ξΑΦ Limited's financial results announcement press release, dated July 17, 2025, for the quarter-ended June 30, 2025, with a description of HanesBrands, but without naming the company.


